This website and the services described are operated by EDXAD LLC (Delaware File Number 3503122), 8 The Green, Suite B, Dover, DE 19901, USA (the "Provider"). Contact: [email protected]. Hosting: Cloudflare, Inc., 101 Townsend Street, San Francisco, CA 94107, USA.
The Provider operates a two-sided platform. On the advertiser side, the Provider sells advertising exposure delivered as pop traffic, packaged by geography (GEO); the advertiser ("Client") supplies a destination URL and the Provider directs the traffic of the chosen GEO to that URL for the agreed period. On the publisher side, the Provider pays publishers ("Publishers") for hosting its tag on their sites, under the conditions set out in clauses 15 to 19.
Clients and Publishers each act in a professional capacity, for the purposes of their business activity.
Access to the Provider's inventory is by application only. Every application is subject to review (Client identity and legitimacy, destination URL, vertical, source-network availability for the requested specifications) and may be declined, delayed or stopped at the Provider's sole discretion, without notice and without explanation, without this giving rise to any claim.
No commercial relationship arises from the mere submission of an application. A quote is issued only after favourable review, and only the acceptance and full payment of that quote create binding obligations between the parties.
One application per Client and per identity. Repeated or duplicate applications — including through changes of IP address, email, company name, identity or destination — are detected, constitute abuse, and are dealt with under clause 11.
Inventory is sold as fixed-term flat deals (typically one week to one month) over a contracted window. Pricing is provided per quote following the application review. Payment is due in full, by wire transfer, before delivery begins.
Traffic delivery begins once payment is received and the destination URL is validated, and no later than 24 hours after the payment has been received by the Provider.
The volume stated for a zone constitutes a delivery floor: the Provider delivers at least the purchased volume over the contracted period. The volume actually served may be higher; any excess is included and is not separately charged.
Exposure volumes are measured by the Provider's systems. Any third-party measurement tool used by the Client may produce a different result, upward or downward, due to methodological discrepancies inherent to advertising measurement systems (impression definitions, deduplication, anti-fraud filtering, latency, client-side blocking, and similar). The contractual reference volume is the one recorded by the Provider.
The service covers an exposure volume only. No guarantee is given as to clicks, conversions, leads, revenue or any other performance metric, as these depend on the Client's offer, creative and landing page, which are outside the Provider's control.
The Client is solely responsible for the destination URL and its content, including its lawfulness and compliance with applicable regulations in the targeted territories. The Provider may decline or stop a campaign whose destination is unlawful, fraudulent or otherwise unacceptable, without this giving rise to a claim.
The destination URL and any associated creative or landing page must not contain, promote, facilitate or link to:
The Provider applies the content standards customary to professional pop and push advertising networks (including but not limited to ExoClick, PropellerAds and TrafficStars) and may refuse any destination at its discretion, without explanation.
Traffic type consistency. Traffic sold as Mainstream must be directed to a landing page compliant with mainstream content standards (no explicit adult content, no nudity, no sexual solicitation). Adult, non-mainstream, or sexually explicit landing pages may only be served on traffic sold as Non-mainstream. Any mismatch identified by the Provider is a serious violation and is dealt with under clause 11.
The destination URL and redirection validated before launch must remain unchanged for the duration of the campaign. Altering the redirection after validation — in order to evade moderation, or to direct traffic toward an offer or landing page that would not have been accepted under clause 09 — is a serious violation and is dealt with under clause 11.
The Provider reserves the right to re-check the destination URL and its redirection chain at any time during the campaign. Any change identified during such a re-check is treated as a violation of this clause and dealt with under clause 11, without prior notice.
Prohibited redirection practices include, but are not limited to: cloaking (serving different content to the Provider's moderation and to the real audience); redirection chains involving more than three hops; auto-download or drive-by installation upon page load; additional pop-ups or pop-unders generated by the landing page itself; and server-side or client-side rules that route traffic to a different destination based on IP, user-agent, referer or GEO.
Abuse of the application process (clause 03) — including duplicate or fraudulent applications — results, depending on severity, in limitation of access and then suspension of the Client once identified.
Violation of clause 09 (prohibited content) or clause 10 (alteration of redirection to deceive moderation) results in immediate suspension, without prior notice and without a second chance.
No refund is due where a campaign is stopped or a Client suspended as a result of a violation of these terms.
Once a campaign is engaged — that is, once traffic acquisition has been initiated by the Provider — no refund is due. Where the contracted volume is not delivered for reasons attributable to the Provider, the sole remedy is, at the Provider's discretion, completion of the missing volume or a pro-rata refund of the undelivered portion.
The Provider may stop any campaign at its sole discretion. Where such interruption is not the result of a violation of these terms, the Client is refunded pro rata for the undelivered volume. Where the interruption results from a violation, no refund is due.
The Provider's total liability under any campaign is strictly limited to the amount paid by the Client for that campaign. The Provider is not liable for indirect or consequential damages, loss of profit, or any loss arising from the Client's offer or landing page.
The Client acknowledges the specific characteristics of pop mobile traffic and the policies of third-party platforms (search engines, social networks, ad networks, affiliate programs, payment processors, and similar). The Provider bears no responsibility for any restriction, suspension, ban, refusal, chargeback, or penalty applied by any third party as a result of the Client's downstream use of the purchased traffic, including but not limited to the Client's own advertising accounts, tracking systems, affiliate arrangements, or landing page hosting. The Client bears the sole risk of compatibility between the traffic purchased under this agreement and the terms of service of any third-party platform involved in its downstream operations.
Data collected. When the Client submits a test request, the Provider collects: business email, destination URL, optional vertical, and technical attribution data attached to the visit (UTM parameters, referrer, landing URL, IP address, country derived from IP, and user-agent at submission time).
Purposes. The email, URL and vertical are processed to handle the test request and any follow-up commercial communication (legal basis: pre-contractual measures, GDPR art. 6.1.b). The technical attribution data is processed to measure advertising performance, prevent abuse under clause 03, and improve targeting (legal basis: explicit consent given by submitting the form, GDPR art. 6.1.a; consent may be withdrawn at any time by writing to the contact address below).
Processors and recipients. The data is transmitted to and processed by the following sub-processors: Formspree, Inc. (form intake, hosted in the United States, transfer framed by the EU-US Data Privacy Framework); Cloudflare, Inc. (hosting and edge delivery); ipapi.co (Kraken Technologies OÜ, Estonia/EU; IP-based country lookup at page load, processes the visitor's IP only to return country information). No data is sold or shared with third parties outside this chain.
Retention. Submitted data is retained for up to 24 months from the last contact for commercial follow-up and accounting requirements, then deleted. Technical logs (server access, abuse detection) are retained for up to 12 months.
Rights. Clients located in the European Economic Area, the United Kingdom or Switzerland have the right to access, rectify, erase, restrict, port and object to the processing of their personal data, and to withdraw consent at any time. These rights are exercised by writing to [email protected]. A complaint may also be lodged with a competent supervisory authority (e.g. the CNIL in France).
Access to the Provider's publisher network is by application only. Every application is subject to review (site identity, content, traffic profile, applicable jurisdictions) and may be declined, delayed or stopped at the Provider's sole discretion, without notice and without explanation, without this giving rise to any claim.
Once admitted, the Publisher's traffic is measured continuously by the Provider's systems for the entire duration of the agreement, including while ads are served. A separate measurement period may additionally be requested from certain Publishers at the Provider's discretion, before terms are issued.
Volumes, quality metrics and other indicators recorded by the Provider's systems are the contractual reference. Any third-party measurement tool used by the Publisher may produce a different result, upward or downward, due to methodological discrepancies; this does not affect amounts due.
Publisher amounts and payment cadence are defined in the terms sent after a favourable review. Unless otherwise agreed in those terms, payments are made by wire transfer, Net 7, on Mondays: each Monday, the period closed seven days earlier is settled, based on the volumes and quality metrics recorded by the Provider during that period.
No payment is due for volumes or sessions identified as non-human, fraudulent, incentivised or otherwise excluded by the Provider's measurement systems.
The Publisher integrates the tag provided by the Provider as instructed, without alteration. Hiding, deferring, conditionally loading, or otherwise impairing the normal execution of the tag — including placing it on pages that do not receive the declared traffic — constitutes a breach and is dealt with under clause 18.
The agreement runs as long as (a) payment by the Provider is current and (b) the Provider's tag is active on the Publisher's site. The agreement terminates automatically, without notice or formality, on missed payment by the Provider or removal of the tag by the Publisher.
The Provider may also terminate immediately, without notice and without refund, in case of breach by the Publisher of clauses 17 (tag integrity), 19 (publisher content) or any other material term.
The Publisher is solely responsible for the content of its site, including its lawfulness and compliance with applicable regulations in the territories where it receives traffic. The Provider may decline an application, suspend an active Publisher, or refuse payment for a period during which the Publisher's site hosted unlawful, fraudulent, or otherwise unacceptable content, without this giving rise to any claim.
These terms set the general framework of the relationship between the Provider and its Clients and Publishers. A specific written agreement entered into with a given Client or Publisher — including, for Publishers, the terms covering a specific site and its traffic — may modify, supplement or set aside any provision of these terms.
In case of contradiction between these general terms and a specific signed agreement, the specific agreement prevails. Only the specific agreement is binding on the parties for the matters it covers.
These terms are governed by the laws of the State of Delaware, USA. Any dispute relating to the service shall be submitted to the competent courts of the State of Delaware.